Interbrand is a marketing research company who had just released a list of Top 10 most valuable brands in media technology Business Insider. Tenth brand this was researched and sorted based on the value of their financial assets and overall. Who are they? What makes them so valuable?
Check out reviews of the Top 10 most valuable technology brand below:
1. Apple
Well, who can deny that Apple has a very exclusive brand, they became a symbol of the hegemony of the elegant lifestyle in U.S.. Apple's brand value reach USD 76.6 billion.
Although Apple occupied the top position with the most valuable brand in the realm of technology. Apple just came in second place for the best brand for all categories (Best Global Brands) in 2012. Brand is located at the top of the category in which Coca-Cola soft drinks are at the top Best Global Brands 2012. Coca Cola's brand value is not messing around and reached USD 77.84 billion, slightly above the Apple.
2. IBM
Speaking of IBM, certainly remembered patents for patents they have. Not only has the most patents, they are also engaged in the hardware and software. IBM's brand value reaches USD 75.5 billion.
3. Google
Although some analysts considered the second largest technology company in the world. But if talking about the brand, Google was still in third place. Google's brand value reaching USD 69.73 billion.
4. Microsoft
The company founded by Bill Gates has a brand value of USD 57.85 billion. Microsoft has always been consistent in the ranks of the top brands and this year they have prepared a range of tablets and smartphones based on Windows 8 (OS made their own).
5. Intel
Intel is the processor chip manufacturers has a brand value up to USD 39.4 billion. Their brand value increase of 12% from last year.
6. Samsung
Samsung continues to increase the value of the brand in recent years, even experienced the largest increase in brand value in the realm of technology by up to 40% when compared with last year. Samsung's brand value this year reached USD 32.9 billion.
7. Cisco
Cisco is a company that manufactures switching and router devices, especially in the enterprise (B2B). However, now Cisco began venturing into the B2C business. Cisco has increased the value of the brand by having a brand worth USD 27.2 billion.
8. Hewlett Packard (HP)
HP brand value continues to decline due to declining market and the user's PC laptop technology. However, the value of the HP brand in the U.S. is still quite large ie USD 26.1 billion.
9. Oracle
Oracle was founded by Larry Ellison who is now one of the richest figure in the world of technology. Oracle is one of the largest software company in the world. Oracle reported enterprise value reached USD 22.1 billion.
10. Nokia
Had mastered the world of mobile phones from the late 1990s until the mid 2000s. Nokia is rumored have a asset values of $ 21 billion although lose with Android and iOS devices. Nokia could be lunge into top ten most valuable technology brands.